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James Boags Brewery Experience

James Boag has been refreshing the palates of beer lovers since 1881, and you have the opportunity to discover what goes into producing Australia’s premium beer. Step inside the historic brewery for a fully guided tour, including a fascinating insight into James Boag’s history. Enthusiasts will appreciate a look at the various stages of the brewing process that results in a range of award-winning beers. One of the highlights of the tour is the chance to taste a selection of these exceptional beers. A visit to Launceston really isn't complete without a visit to the James Boag Brewery, so don’t miss your chance to book a tour.

Our tour begins with a guided look through our state-of-the-art brewery, where every single drop of James Boag beer is made. Explore our traditional brewing techniques, world-leading sustainable technology and high-speed packaging facilities, before concluding with a tasting of three James Boag beers.