Keep in the loop
The easiest way to stay up to date on the latest news and industry opportunities is to join out industry Facebook group Visit North Tas Community.
Register your tourism business for more exposure
Register and keep your business or event details up to date on the below websites to receive free marketing exposure
- ATDW (Australian Tourism Data Warehouse) https://atdw.com.au/
If there is ever a time to be on ATDW this is it! To be eligible to be involved in any Tourism Tasmania Drive Journey or Off Season winter marketing activity you must be on ATDW.
Register your business on he Buy Something Tasmanian website. Buy Something Tasmanian is the place to find Tasmanian businesses from across the island who sell fresh seasonal produce, artisan products and many things in-between.
- Buy Something Tasmanian Website https://buysomethingtasmanian.com.au/
Feed Dating 2021
If you have an idea, we want to connect you with experts who can help. Visit Northern Tasmania in collaboration with Harvest Launceston Community Farmers’ Market's Feed Dating program will be running a specially curated Feed Dating event for the tourism industry. Through a series of short ‘feed dates’ you'll have the opportunity to canvas a specially curated group of experts for information on how to develop and grow your idea, fix a problem or create an opportunity.
The event will run in August 2021. Further details to come.
Hire and Drive Reimbursement
Applications for the Hire and Drive Reimbursement Program are now open. As well as supporting hire and drive operators to re-establish their fleets, the program aims to encourage vehicle owners to sign-up their vehicle/s to accredited car sharing platforms, Car Next Door and Evee to assist in the increasing demand for rental vehicles.
$1,000 will be provided to eligible applicants to assist with the upfront costs associated with registering a vehicle for hire and drive purposes.
The program is open until 24 December 2021, or until available funds have been exhausted.
Business Growth Loan Scheme
The Tasmanian Government recognises that the private sector is critical to rebuilding and growing our economy and remains committed to assisting Tasmanian businesses to develop and transition to sustainable post-COVID operating models. The $60 million Business Growth Loan Scheme will provide concessional loan funding to support:
- The State’s businesses to recover, adapt, grow and develop enhanced business models that support employment retention and business growth, and
- New projects that contribute towards employment and growth of the Tasmanian economy.
The scheme recognises the importance of the visitor economy to Tasmania and will particularly assist businesses in this sector to improve tourism offerings within Tasmania, to build business resilience and capacity to adapt to a significantly disrupted and uncertain business environment.
The minimum loan amount is $20,000 and the maximum loan amount is $3 million.
The scheme opened for applications on Monday 14 September 2020 and will close 12 months later or until all funding has been utilised, whichever occurs first.
This scheme also incorporates the Heritage Places Renewal Loan Scheme, the Tourism Refurbishment Loan Scheme and the Regional Tourism Attraction Loan Scheme.
Accessible Tourism is a growing market. Learn more on how you can be more inclusive with these tips from Paraquad Tasmania.
Drive Journey Window Decals
Make yourself visible as part of the Northern Forage Drive Journey by placing a window decal on display. There is no cost involved. If you would like one please email firstname.lastname@example.org
Drive Journey Feedback
The launch of the Drive Journeys in the intrastate market enables feedback to be collected from Tasmanians before the journeys are launched into the interstate market. The survey is now online for travellers to provide feedback on their journey experience: https://buysomethingtasmanian.com.au/road-trips/
COVID-19 fact sheet for the tourism industry
The Tasmanian Government has developed a fact sheet for the tourism industry that includes information to help keep you, your staff and visitors safe and provides answers to frequently asked questions specific to the tourism industry.
Download the fact sheet for the tourism industry
Leverage Upcoming Events
Northern Tasmania is set to host a range of major events throughout 2021. To encourage longer visits for eventgoers we will be putting together a list of offers to promote the breadth of experiences and attractions in Northern Tasmania. Offers could be anything that might add a special touch to a visitors experience such as a special menu item, discounted price, value-add, a packaged or tailored experience etc.
We will put together the information and distribute to event participants via the event databases, social channels and, the VNT website.
Events Tasmania Grant Programs
Funding is available to event organisers through the Events Tasmania Grant programs.
For more information on available programs visit: https://www.eventstasmania.com...
Events Community Group on Facebook
You are invited to join the ‘Closed Facebook Group’ which has been set up for the events community in Northern Tasmania. This group is a communication channel for event stakeholders within Northern Tasmania to communicate with each other and stay up to date with new information. To join the group visit: www.facebook.com/groups/4338703876172311
VNT's Partner Playbook, Brand Assets and Media Hub
What is a playbook?
Our partner playbook is a practical guide that outlines the opportunities available to plug into ‘how we play’ as a region. It explains how to tap in to and align your messaging to Visit Northern Tasmania’s brand positioning. There are a number features and tips for engagement that you will find useful e.g. What hashtags can you use?
You can download a copy via the following link:
Our Media Hub pairs perfectly with the Partner Playbook and houses a mix of photography, finished videos and brand assets including web tiles/banners, e-signatures, social tiles, zoom backgrounds and more . This is a resource that will continue to be built upon with further assets including b-roll footage and imagery to be added as content becomes available to share with partners.
Access the Media Hub here:
What marketing promotions are out there?
- Tourism Tasmania's Off Season Winter Campaign is now in market. Learn more about the campaign on their website.
- Expressions of Interest for those wanting to be involved in the campaign are now closed. You can still get involved by embracing the Off Season and creating unique winter offerings and using the hashtag #tassieoffseason when sharing on socials.
- The intrastate campaign It's Our Off Season under the Make Yourself at Home banner is also in market around the state and will include social ads, paid digital ads, press and radio.
Women in Leadership Scholarship Program 2020-21
This week The Minster for Small Business Sarah Courtney opened the next round of the Women in Leadership Scholarship Program 2020-21. This program is a joint initiative of the Tasmanian Government with the Australian Institute of Company Directors (AICD), to support Tasmanian women to gain a greater understanding of the duties and responsibilities of being a board director.
This year, the Program is seeking applications for women working in the agriculture, forestry, fisheries, tourism & hospitality, mining, building, and construction sectors. Scholarships will be awarded to undertake the Foundations of Directorship Course. This will support early-career women to develop their executive knowledge and leadership skills.
This program is working to further women’s leadership and representation on Government boards and committees and across the industries critical to our recovery from COVID-19. Applications close December 23, 2020. Information on the Program, including the guidelines and details about how to apply, are available by calling the AICD on 1300 739 119 or emailing email@example.com
Tassie Trade Resources
Tourism Tasmania has launched a new resource hub on the Tassie Trade websitewww.tassietrade.com.au. This was developed to assist travel trade in selling holidays to Tasmania and creating experiences for clients. It includes fact sheets, publications, videos, newsletters, presentations, product updates and more.
If your product is trade-ready and you have an update to share with the travel trade, please email firstname.lastname@example.org. In your email you will need to outline the details of your update and high-resolution images. This information will be assessed by the team for inclusion in the product updates section.
Round 2: Small Business Energy Support Grant
One off grant payments of $1,000 are available to eligible businesses who have not been eligible for the COVID-19 electricity, water and/or sewerage wavier available from service providers from 1 March 2020. They are available for embedded network customers that get their utilities provided directly from a landlord or building owner. This includes shops in a shopping centre, tenants in managed office accommodation or leaseholders at business estates. The major change in this round is that sole traders, or businesses who employ contractors, will be eligible. Applications close 12 noon 21 December 2020
Contact Visit Northern Tasmania
Phone: 03 6380 6099
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